I have presented this workshop a few times, most recently for the Maryland Writers Association back in February. I recorded and posted it on YouTube, so anyone could watch it. Of course, my real life presentation was better, but I did my best with this one.

It’s long, lecture length, and was a good practice session for me.

One of the things I’ve noticed giving workshops on marketing over the years, is a lot of people want a “quick fix” to how to market their books. But there really isn’t any such thing. Sure, you might get lucky with something you try. But most of us need a plan that aligns with our business, goals, and personality, and so it’s best to start thinking about the way we spend our hours and dollars strategically.

My main goal of this workshop is to help writers start thinking strategically about selling books. We can’t do everything all the time, so we should focus on doing the things that are going to have the most impact for us and be the most enjoyable over time.