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When I first started writing and publishing, I thought marketing would be simple. Write a good book, put it out there, and readers would find it.
It didn’t exactly work out that way.
An early attempt at book marketing with a grumpy cat meme
Marketing turned out to be messy, overwhelming, confusing—and full of trial and error.
Market Like It’s Hot is a collection of essays about that messy middle: learning how to market books in a way that feels sustainable, creative, and (sometimes) even fun. Many of these essays first appeared in my blog or newsletter, where I’ve shared honest reflections, practical advice, and hard-won lessons over the years.
I’ve also included some brand-new pieces written just for this collection.
At the heart of it all is my philosophy: there’s no single “right” way to market your work. Every author’s journey looks a little different, and the best strategies are the ones that fit your goals, your energy, and your life—not someone else’s blueprint.
Whether you’re a writer looking for encouragement and ideas, or a reader curious about the chaotic, behind-the-scenes world of publishing, I hope you’ll find something to enjoy (and maybe even be inspired by) in these pages.
